ThinkWillow, specialising in sustainable coffins, is proud to offer eco-friendly and affordable burial options for consumers looking to make a positive impact on the planet.

Having experienced friends struggling to pay for a funeral, Willow was founded as an affordable alternative to big chain Funeral Directors. is committed to reducing the carbon footprint, cost and waste in the funeral industry. All of the coffins available on the site are made from sustainably-sourced materials such as bamboo, willow, and recycled cardboard. These materials are biodegradable and free from harmful chemicals, providing a natural and environmentally-friendly burial option.

Founder Derrick Grant’s passion for design and conservation led him to launch an online store that offers sustainable and affordable coffin options. “I wanted to offer people a more sustainable option that doesn’t break the bank,” Grant explained. “Sustainability shouldn’t be a luxury – everyone should have access to environmentally-friendly burial options.”

In addition to its commitment to sustainability and affordability, incorporates a ‘people first’ customer service philosophy at the heart of the business.

This year the company plans to offer digital planning tools and virtual consultations to help customers navigate the process of planning a funeral. This not only streamlines the process of funeral organisation but also allows for a more personalised and meaningful experience.

The use of technology in end-of-life services is becoming increasingly popular. As more people turn to digital tools to make arrangements and plan for their final days, companies like are at the forefront of this trend. “Technology can play a huge role in creating a more efficient and personalised end-of-life experience,” Grant noted. “We want to provide our customers with the tools they need to make informed decisions and create a meaningful send-off.”

As part of its commitment to environmental conservation, donates a portion of its profits to making every purchase carbon neutral, working to protect the planet.

The company also plans to expand their product offerings in the future, with a focus on sustainable coffins caskets and shrouds in new shapes, materials and colours.

“We believe that sustainability, affordability, and technology can work together to create a better end-of-life experience for everyone,” Grant said. “Our goal is to make sustainable coffins accessible to everyone, and to create a more sustainable future for the funeral industry.”

For more information about and their sustainable coffin options, please visit their website at


Derrick Grant


Email: [email protected]